Diffusion theory is known as a theory that seeks to explain how, why, and at what rate new ideas and technologies spread. A well known professor in the study of communications named Everett Rogers first popularized this idea in his book “Diffusions of innovations”.
Today I am going to be talking about Instagram, and how it’s viewed through the lens of Diversion Theory. The original Instagram was created by Kevin Systrom and Mike Kreiger in 2010. The app was originally designed to be a platform for users to upload nice edited photos to share with family and friends, to where today it is known as a photo sharing, calling, and messenger app with over 1.21 billion users. Many people became early adopters to this app because it didn’t seem like an oversaturated social media app. Instagram was viewed as a simple photo platform, which intrigued parents and photographers at first. The app was also beginning to be heavily used by children anywhere from ages 12- 18 at the time. Many people became early adopters to this app because it became popular very quickly, and had fast and new technologies that other apps did not have.
As for late adopters, older people thought this app to be unnecessary, or too mainstream to use. Though this new technology is fun and easy to use, there are many downsides to the Instagram app. Some of these downsides are instagram addiction, non realistic lifestyle image, and oversharing information. Instagram can be very harmful to the younger generations of kids using the app due to how easily they can be influenced, and inappropriate content showing up in the explore page. Though over 21.1% of the world’s population uses this app, there is a good amount of people who choose not to use this app for good reasons. Not being invested in the instagram app can lead to clearer mindspace, no instagram addiction, and a better perception of what the reality of life actually looks like.
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